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Tan, Z. X. (2023). The Disciplinary Positioning and Application Characteristics of Translation Communication Studies: Taking the Translation and Dissemination in the 2021 China-US High-Level Strategic Dialogue as an Example. English Studies, No. 1, 21-34.

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• TITLE: A Study on the Translation and Dissemination of Yellow River Culture from the Perspective of Translational Communication Studies

  AUTHORS: Mengyao Liu

  KEYWORDS: Yellow River Culture, Translational Communication Studies, Translation and Dissemination

  JOURNAL NAME: Open Journal of Social Sciences, Vol.13 No.9, September 22, 2025

  ABSTRACT: The Yellow River culture, as an integral component of traditional Chinese culture, significantly enhances China’s cultural soft power. Effectively narrating the stories of the Yellow River is essential for promoting Chinese culture on a global scale. This paper examines translation and dissemination strategies of Yellow River culture through the lens of Translational Communication Studies, focusing on media, audience reception, and communication effects. It explores translation and communication strategies at the levels of vocabulary, syntax, and rhetoric.