TITLE:
A Study on the Translation and Dissemination of Yellow River Culture from the Perspective of Translational Communication Studies
AUTHORS:
Mengyao Liu
KEYWORDS:
Yellow River Culture, Translational Communication Studies, Translation and Dissemination
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.9,
September
22,
2025
ABSTRACT: The Yellow River culture, as an integral component of traditional Chinese culture, significantly enhances China’s cultural soft power. Effectively narrating the stories of the Yellow River is essential for promoting Chinese culture on a global scale. This paper examines translation and dissemination strategies of Yellow River culture through the lens of Translational Communication Studies, focusing on media, audience reception, and communication effects. It explores translation and communication strategies at the levels of vocabulary, syntax, and rhetoric.