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Sembhodo, A. T., Sumiyarto, S., Widiastri, D., & Fauzan, R. (2023). Exploring the Dynamic Influence of Perceived Brand Globalness and Localness: A Case Study on High-Involvement Goods. Jurnal Aplikasi Manajemen, 21, 748-762.
https://doi.org/10.21776/ub.jam.2023.021.03.14

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