TITLE:
Netflix and the Entertainment Industry Streaming Monopoly
AUTHORS:
Rennie Cowan
KEYWORDS:
Netflix Imperialism, Monopoly, Entertainment, (VOD) Video On-Demand, Theory of Supply and Demand
JOURNAL NAME:
iBusiness,
Vol.17 No.3,
September
17,
2025
ABSTRACT: The model of supply-and-demand evaluates streaming content business as a phenomenon within the “the most widely used economic model” in order to illustrate affordable consumption that offers more at lower prices (Perloff, 2024: p. 10). Netflix’s broad catalogue of movies and television makes available multiple genres, foreign content, and even faith and spiritual content. Netflix often gains favor with buyers because entertainment content at low price subscriptions offers more. This policy brief acts on research that illuminates findings to inform firms about the implications and lucrative possibilities of content streaming, now a big global consumer’ market. Streaming content challenges traditional theater exhibition and television viewing but there is international audience reach. The innovation of streaming platforms places business in a cost-effective situation and in a circle of global competitors like Disney+, Amazon, Warner Bros Discovery, Paramount Global, and HULU, ESPN, or HBO MAX (Disney Plus, 2025). While innovations can produce wealth, they can also produce implications (Hazlett, 2024: p. 75). Implications are accountability and anti-trust restrictions. The massive “200 million subscribers in more than 190 countries, Netflix is the largest subscription video on-demand platform in the world” (Wayne, 2022: p. 193).