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Sikander, S., Naseem, A., Shahzad, A., Akhtar, M.J. and Salman, A. (2024) Improving Production Processes with a Customer-Centric Perspective Using a Novel Hybrid Approach in the Textile Sector. International Journal of Productivity and Performance Management, 74, 1796-1827.
https://doi.org/10.1108/ijppm-04-2024-0254

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