TITLE:
Determinants of Coaching Salaries in College Football Programs: Are There Differences across Football Bowl Subdivision Schools?
AUTHORS:
Sangkwon Lee
KEYWORDS:
Financial Disparity, Coaching Salaries, Revenue Sources
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.5,
September
12,
2025
ABSTRACT: The purpose of the study was to identify the financial status of the NCAA Division-I FBS football programs. Moreover, the study specifically compared the financial characteristics of the football programs between the Power Five conferences and non-Power Five conferences. Another purpose of the study was to investigate the relationship between football coaching salaries and key revenue sources. Among various financial issues in college sports, college football coaching salaries have been a controversial issue lately. It is rare, however, to address the relationship between revenue sources and coaching salaries. A panel data analysis was employed. The findings of the study will help a variety of stakeholders in the intercollegiate athletic programs better understand the financial conditions and gain insights into a variety of financial issues in the highly commercialized college football industry.