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Parvanta, S., Gibson, L., Forquer, H., Shapiro-Luft, D., Dean, L., Freres, D. et al. (2013). Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages. Social Marketing Quarterly, 19, 242-264.
https://doi.org/10.1177/1524500413506004

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