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Li, J., Kim, J. K., & Alharbi, K. (2022b). Exploring the Role of Issue Involvement and Brand Attachment in Shaping Consumer Response toward Corporate Social Advocacy (CSA) Initiatives: The Case of Nike’s Colin Kaepernick Campaign. International Journal of Advertising, 41, 233-257.
https://doi.org/10.1080/02650487.2020.1857111

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