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Jin, Q., Raza, S. H., Mahmood, N., Zaman, U., Saeed, I., Yousaf, M. et al. (2022). Exploring Influence of Communication Campaigns in Promoting Regenerative Farming through Diminishing Farmers’ Resistance to Innovation: An Innovation Resistance Theory Perspective from Global South. Frontiers in Psychology, 13, Article 924896.
https://doi.org/10.3389/fpsyg.2022.924896

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