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Zhang, Y., Liu, W., & Hou, J. (2021). Consumer Preferences for Insurance Products in Hong Kong SAR and Chinese Mainland. Journal of Consumer Research, 48, 245-261.

has been cited by the following article:

• TITLE: Comparative Analysis of Insurance and Investment Products in Hong Kong SAR and the Chinese Mainland

  AUTHORS: Nickolas Seah, Isaac Seah

  KEYWORDS: Chinese Mainland Residents, Insurance and Investment Products, Hong Kong SAR, Regulatory Constraints, Free-Market Economy, Robust Regulatory Framework, Product Flexibility, Consumer Attraction

  JOURNAL NAME: Chinese Studies, Vol.14 No.3, August 29, 2025

  ABSTRACT: This study explores the increasing trend of Chinese Mainland residents purchasing insurance and investment products in Hong Kong SAR, driven by China’s economic growth and evolving insurance market. Faced with regulatory constraints and limited flexibility in Chinese Mainland offerings, consumers are attracted to Hong Kong SAR’s free-market economy and robust regulatory framework. The territory’s insurance products or greater flexibility, innovative features, and favorable investment returns. By analyzing these factors, the study provides insights into the preferences and strategies of Chinese consumers, with implications for insurance providers and policymakers. Understanding these drivers can help align brings and inform policy discussions on cross-border financial products.