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Brady, M. K., Robertson, C. J., & Cronin, J. J. (2001). Managing Behavioral Intentions in Diverse Cultural Environments: An Investigation of Service Quality, Service Value, and Satisfaction for American and Ecuadorian Fast-Food Customers. Journal of International Management, 7, 129-149.
https://doi.org/10.1016/s1075-4253(00)00041-7

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