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Enyejo, J.O., Obani, O.Q., Afolabi, O., Igba, E. and Ibokette, A.I. (2024) Effect of Augmented Reality (AR) and Virtual Reality (VR) Experiences on Customer Engagement and Purchase Behavior in Retail Stores. Magna Scientia Advanced Research and Reviews, 11, 132-150.
https://doi.org/10.30574/msarr.2024.11.2.0116

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