TITLE:
Effect of Social Media on Face-to-Face Communication and Conflict Resolution in the Igbo Ethnic Group of Nigeria
AUTHORS:
Christiana Nneoma Onuh
KEYWORDS:
Social Media, Face-to-Face Communication, Conflict Resolution, Igbo Ethnic Group
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.8,
August
22,
2025
ABSTRACT: This article examines the effect of social media on face-to-face conflict resolution within the Igbo ethnic group of Nigeria, with a focus on changing communication dynamics and cultural implications. Using a structured questionnaire administered to 150 respondents across urban and rural areas, the research explores how different age groups, occupations, and education levels engage with digital platforms like WhatsApp, Facebook, and Instagram for conflict-related interactions. While social media is widely used for communication among the respondents, face-to-face interaction remains the preferred method for resolving disputes, as indicated by a significant majority of the respondents. The study reveals that although social media provides accessibility and speed in initiating dialogue, it often lacks the emotional depth, clarity, and cultural context offered by traditional face-to-face approaches. A significant portion of respondents acknowledged that conflicts have escalated due to miscommunication or public exposure on social platforms. Moreover, a significant majority of the respondents agreed that the absence of nonverbal cues online negatively affects conflict interpretation. Cultural insights show continued trust in elders’ roles, with a majority of respondents affirming their essentiality in conflict mediation, despite the growing influence of digital media. Overall, the findings suggest that while social media can complement conflict resolution, it cannot fully replace traditional, community-based mechanisms. The study recommends a hybrid approach that blends modern digital communication with culturally rooted face-to-face practices, especially in preserving harmony within Igbo communal life.