TITLE:
Research on the Supply Quality and Optimization of Tourism Public Service in China
AUTHORS:
Dongru Jiang, Dongling Xie
KEYWORDS:
Tourism Public Service, Supply Efficiency, DEA Model, Supply Optimization
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.8,
August
15,
2025
ABSTRACT: In the new era of booming all-for-one tourism development, tourism has increasingly become a key industry related to people’s well-being. People put forward higher requirements for the equalization, comfort and convenience of tourism public services. Efficient supply of tourism public services is the internal requirement for tourism to enhance its core competitiveness and industry vitality, and it is also an inevitable choice for the development of global tourism. This paper uses DEA model, takes 31 provinces (autonomous regions and municipalities directly under the Central Government) in China as the research object, selects relevant variables according to the basic characteristics of tourism public services, and measures the supply efficiency of inter-provincial tourism public services from 2010 to 2020, and analyzes them from the overall, inter-provincial and regional levels. The results show that: on the whole, the improvement effect of comprehensive supply efficiency of tourism public services supply in this 10-year time series is not significant; In terms of pure technical efficiency, most regions actively carry out technological innovation and improve the quality and efficiency of tourism management level, and the decrease of return to scale is the crux of the slow improvement of comprehensive efficiency. From the inter-provincial point of view, the supply efficiency of tourism public service in individual provinces is low because of the blind investment, excessive investment and the low level of local economic development. From the regional point of view, China’s three major economic zones supply comprehensive efficiency order: central region > eastern region > western region, the central 8 provinces are the most stable development. Therefore, this paper gives specific suggestions on optimizing the supply of tourism public services: give full play to the role of different supply subjects and explore diversified supply models; Actively technological innovation, the establishment of intelligent platform; Strengthen the resilience of enterprises, actively transform and upgrade, and resist the uncertain risks of normalization of the epidemic. The purpose is to provide the reference of theory and practice for the sustainable and healthy development of China’s tourism industry.