TITLE:
Guest Satisfaction and Culinary Tourism in Split: An Analysis of Gastronomic Offerings and Visitor Experience
AUTHORS:
Monika Orlić, Ivan Kovačević
KEYWORDS:
Gastronomy, Tourist Satisfaction, Quality of Service, Split, Loyalty, Tourism Trends, Culinary Experience, Food Tourism
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.8,
August
14,
2025
ABSTRACT: The main objective of this study was to examine tourist satisfaction with selected elements of the gastronomic offer in the city of Split. Satisfaction is increasingly becoming the core reason why tourists choose certain destinations, especially as global tourism shifts from sightseeing to experience-based travel. Gastronomy, once perceived merely as a complementary element of the tourist experience, now serves as a strategic factor in destination branding, emotional engagement, and loyalty building. This research aims to demonstrate that a high-quality gastronomic offer not only enhances tourist satisfaction but also increases the likelihood of return visits, particularly when that offer reflects contemporary global trends and local authenticity. The theoretical part of the paper defines key concepts such as consumer satisfaction, tourism satisfaction, quality as a determinant of satisfaction, and tourist loyalty. Gastronomy is analyzed within the broader tourism context, followed by an overview of international gastronomic trends, categorized into structural and culinary innovation dimensions. The empirical section is based on a field survey conducted among 60 international tourists visiting Split during the summer of 2022. Results indicate a generally positive impact of gastronomy on tourist satisfaction, with notable praise for staff professionalism, ambiance, and flexible working hours. However, gastronomy is still underutilized as a primary travel motivator. The study concludes by recommending strategic initiatives aimed at more fully integrating gastronomy into Split’s tourism development framework.