TITLE:
Excursion: The Chinese Imagination in Metaverse
AUTHORS:
Yilun Zhu, Sijie Chen
KEYWORDS:
Metaverse, National Image, Cultural Construction, Excursion
JOURNAL NAME:
Advances in Journalism and Communication,
Vol.13 No.3,
August
8,
2025
ABSTRACT: The metaverse characterized by the fusion of virtual reality represents a new form of human social development. Based on digital internet and virtual reality technologies, its cultural landscape must incorporate Chinese culture. Chinese culture should seize this opportunity of the transformation of the media environment, construct the national cultural landscape consciously and demonstrate the demeanor of a major cultural country continuously in the metaverse.