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Chen, W. (2022). Experience Design of Digital Cultural-Creative Products for Grand Canal Poetry Road Culture Based on Scenario Theory. Master’s Thesis, Zhejiang Gongshang University.

has been cited by the following article:

• TITLE: A Study on Consumption Intentions for Poetry-Themed Cultural Tourism among Hangzhou Residents and Tourists

  AUTHORS: Xinyi Zhu, Xinrui Gao, Nuo Xu, Ping Lyu

  KEYWORDS: Poetry-Themed Cultural Tourism, Structural Equation Model, Consumption Intention

  JOURNAL NAME: Open Journal of Social Sciences, Vol.13 No.8, August 8, 2025

  ABSTRACT: This study examines the willingness to consume poetry-themed cultural tourism among Hangzhou residents and tourists. It further examines the factors and mechanisms that influence their willingness to consume. A preliminary survey was first conducted to determine the sample size and collect initial data. Subsequently, structural equation modeling (SEM) was employed to analyze the relationships among consumption experience, infrastructure, cultural-tourism value, satisfaction, and consumption willingness. Based on these findings, strategic recommendations are proposed to promote the sustainable development of the poetry-themed cultural tourism market.