TITLE:
Towards a Model for the Full Spectrum of Strategy Management Using the ADEM Model
AUTHORS:
Mario D. Wallace, Hadi Keshavarznia
KEYWORDS:
Strategy Management, Model, ADEM (Wallace) Model, Methods, Frameworks, Competitive Advantage, Sustained Competitive Advantage, Phases, Drivers, Elements
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.4,
July
31,
2025
ABSTRACT: In today’s hyper-competitive markets, some strategy management frameworks are not designed to develop competitive strategic plans in the new market, and many fail to have the adequate process to meet the customer’s desired expectations. Not all strategies are made equally and not all strategy management frameworks offer busy leaders’ high-level control and a line of sight in the full spectrum of the strategy management process. The ADEM (i.e., analyze, develop, execute, and manage) model offers the full spectrum process for strategy management using a modular approach that can be customized by leaders in organizations. The ADEM model provides structure, guidance, and direction for the experienced and novice leader of large companies who seek to develop competitive strategic plans in the new market. The purpose of this research is to introduce and evaluate the effectiveness of the ADEM model compared to other strategy management methods. This is the first study that quantitatively reports on the evaluation of the ADEM model as a viable strategy management solution. Twenty-one leaders in different industries participated and answered 25 survey questions by evaluating the effectiveness of using the ADEM model. According to the study participants, the findings analyzed using the Wilcoxon test indicate that the ADEM model is significantly more effective than other methods. Specifically, the ADEM model demonstrated a 50.8% greater effectiveness in the analysis, development, implementation, and management of organizational strategic plans.