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Mo, C., & Zhang, F. (2018). Preliminary Exploration of Cultural Confidence in “Chinese Essence with Western Utility” in the New Era: On the Relationship between Traditional Culture and VR Technology in Higher Art Education. Youth Years, 17, 99.

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• TITLE: From “Art Activation” to “Value Cultivation”: The Practical Logic of Bayu Folk Art Empowering Ideological and Political Education in Universities

  AUTHORS: Xiangyun Xie

  KEYWORDS: Bayu Folk Art, Implicit Education, Ideological and Political Education

  JOURNAL NAME: Open Journal of Social Sciences, Vol.13 No.7, July 29, 2025

  ABSTRACT: Bayu folk art, as the carrier of three value dimensions—“Ancient Bayu People’s Spirit”, “Red Revolutionary Spirit” and “New Era Bayu People’s Spirit”, has the implicit ideological and political education functions of cognitive construction, emotional resonance and behavior guidance. By building a “art decoding-value internalization-behavior shaping” education path, combined with innovative methods such as VR/AR technology and intangible cultural heritage practices, it realizes the paradigm transformation of ideological and political education from “explicit” to “implicit”, and experiences the “ goodness, beauty and truth” carried by the “vulgar form” of folk art, affecting the thoughts and behaviors of college students in a subtle way, and providing cultural support and practical paradigms for colleges and universities to implement the fundamental task of moral education.