TITLE:
Augment the Culture of Motivation: A Study on the Influence of Motivation on Job Satisfaction Level in the Airline Industry of Bangladesh
AUTHORS:
Hosnay Nasrin, Md Mahamudul Hassan
KEYWORDS:
Motivation, Job Satisfaction, Dynamic Workplace, Airline Industry
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.4,
July
7,
2025
ABSTRACT: Nowadays, motivation plays a key role in many aspects of organizational operations and attracts many academic researchers for several reasons. The motivation issue has become more complicated lately as money is not the most effective motivator in the recent era. Motivation is the process of steering a person’s inner drives and actions towards certain goals and committing his/her energies to achieve these goals. Job satisfaction and motivation need a revival in the workplace particularly in the twenty-first century as workers have become more knowledgeable through education about their rights in the workplace. Therefore, this paper aims to examine the influence of motivational factors on the job satisfaction of the young employees of airline companies in Bangladesh. In this research, the respondents are young employees of four airline companies which represent the airline industry of Bangladesh. This paper further explores the concept of dynamic workplaces, focusing on the augmentation of a culture of motivation tailored to young employees in the airline industry. It also examines key factors of motivation while providing recommendations (such as flexible work environment; invest in technology; adequate financial incentives; purpose-driven culture; transformational leadership; well-being focus; feedback and recognition; etc) for airline companies seeking to foster an environment that inspires and engages young talent. This study has been initiated by collecting and reviewing primary and secondary data. In this study Mixed-method research approach has been used which includes both quantitative and qualitative analysis. Therefore, simple random sampling technique has been used. This study has been conducted under the statistics of inferential analysis consisting of ANOVA t-test to examine the influence of selected 13 motivational factors (carefully chosen from 3 different motivational and need theories: Maslow’s need hierarchy, four drive theory and Herzberg’s Two-Factor Theory) on employee job satisfaction in the airline industry of Bangladesh. The findings of this study disclose that employees of airline industry admit the fact that motivational factors are the main stimulating fuel behind the proper functioning of their routine work. It is also found in the research result that selected 13 motivational factors have significant positive relationship with employee job satisfaction level in the airline industry. It is envisaged through this paper that augmenting motivation culture in the airline companies in Bangladesh would be able to align organizational culture with the values of younger employees, create environments that inspire motivation, drive job satisfaction & performance, and ensure the retention of top talent. It is obvious that a combination of both physical incentives and spiritual stimulation is the most powerful way to raise the motivation and job satisfaction level of the young employees of airline industry of Bangladesh.