TITLE:
Exploring Experience Marketing Strategies: A Case Study of Disneyland
AUTHORS:
Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou
KEYWORDS:
Experience Marketing, Disneyland, Engaging Customers, Loyalty to Brands, An Experiential Strategy
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.6,
June
27,
2025
ABSTRACT: This study examines the specific techniques Disneyland applies to its experience marketing, which have helped it become a theme park leader. In the current marketplace, companies have to create stronger relationships with their customers than just completing deals. It shows this by giving guests experiences that reach them through their emotions, senses, and actions. This research looks at how these strategies affect customer satisfaction, loyalty to the brand, and overall involvement. By using both interviews, surveys, and observations, the study found that themed attractions, sensory experiences, and technology make visitors interact more. The research shows that a large group of visitors get emotionally attached to the park and remain faithful to it because of the unique activities there. At the end of the paper, I give marketing professionals useful tips and remind them that experience marketing should always push to be innovative and compassionate. Other companies can improve their services and loyalty to customers by copying the useful strategies Disneyland uses.