Article citationsMore>>

Porter, M. E., & Kramer, M. R. (2006). Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review Brasil.

has been cited by the following article:

• TITLE: The Risk in Moody’s Global Rating and Institutional Image in Emerging Countries Issuing Carbon Credit: NTN-G and Carbon Tokenization in Brazil

  AUTHORS: Aline Cristina Galvão Leandro

  KEYWORDS: Sovereign Rating, Carbon Tokenization, Institutional Image

  JOURNAL NAME: Theoretical Economics Letters, Vol.15 No.3, June 23, 2025

  ABSTRACT: This article analyzes how the global credit score assigned by Moody’s influences Brazil’s institutional image, focusing on ESG (Environmental, Social, and Governance) metrics and financial innovation represented by NTN-G (National Treasury Note Series G). The NTN-G, designed as a public bond backed by carbon credits and tokenizable through the startup iCarbon, is highlighted as a strategic solution to strengthen the country’s reputation by promoting economic sustainability and alignment with global sustainable development goals. Based on financial management and socio-environmental governance frameworks, the study integrates ESG practices, technological innovation, and financial instruments to enhance Brazil’s credibility in the global market.