Article citationsMore>>

Brown, T. J., Dacin, P. A., Pratt, M. G., & Whetten, D. A. (2006). Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology. Journal of the Academy of Marketing Science, 34, 99-106.

has been cited by the following article:

• TITLE: Linking Work-Life Balance Practices with Work-Life Balance Satisfaction and Job Satisfaction: The Mediating Role of Organisational Identification

  AUTHORS: Ishita Roy

  KEYWORDS: Work-Life Balance Practices, Job Satisfaction, Work-Life Balance Satisfaction, Organisational Identification, Bangladesh

  JOURNAL NAME: Journal of Human Resource and Sustainability Studies, Vol.13 No.2, June 19, 2025

  ABSTRACT: Purpose: This study examines how work-life balance (WLB) practices affect employees’ work-life balance satisfaction (WLBS) and overall job satisfaction (JS), grounded in social exchange theory. It also investigates the mediating role of organisational identification (OI) in these relationships. Design/methodology/approach: Data were collected from 528 full-time employees working in private commercial banks across major cities in Bangladesh, with a 66% response rate. Analysis was conducted using SPSS and AMOS. Findings: The results reveal that WLB practices significantly enhance both WLBS and JS. Organisational identification partially mediates these relationships, highlighting its role in strengthening employee satisfaction. Originality/value: This study is the first to consider work-life balance satisfaction as a distinct outcome and to identify organisational identification as a mediating mechanism between WLB practices and employee satisfaction. These findings deepen understanding of the psychological processes driving WLB outcomes and provide actionable insights for organisational policy.