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Raghubir, P., Roberts, J., Lemon, K. N., & Winer, R. S. (2010). Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics. Journal of Public Policy & Marketing, 29, 66-77.
https://doi.org/10.1509/jppm.29.1.66

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