TITLE:
Research on the Sleep Quality of Real Estate Sales Personnel and Countermeasures
AUTHORS:
Qiong Zhang
KEYWORDS:
Sales Staff of Housing Enterprises, Sleep Quality, Investigation and Analysis, Countermeasure Research
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.5,
May
31,
2025
ABSTRACT: After the reform and opening-up, China’s economy has continued to grow, the degree of population urbanization has been continuously improved, and people’s demand for housing has been increasing. During this period, the real estate industry in China experienced rapid development and changes. This industry has not only made an important contribution to the country’s economic growth, but also had a far-reaching impact on people’s quality of life. However, with the continuous expansion of the industry development scale and the increasingly complex market environment, the real estate industry is also facing a series of challenges and problems. In recent years, the government has stepped up the regulation of the real estate market in order to control the excessive rise of housing prices and ensure the basic housing needs of residents. Because real estate sales is a special sales model, its complex periodicity and high liquidity make salespeople face many challenges and pressures. For real estate enterprises, salespeople are important executors of enterprise business, and their work performance and enthusiasm directly affect the sales performance and development prospects of enterprises. Sleep quality is an important index to measure a person’s physical health and mental state. The quality of sleep will directly affect a person’s work efficiency, learning ability and emotional state. Therefore, it is of great significance for the healthy development of real estate enterprises to analyze the sleep quality of sales staff in real estate enterprises and put forward corresponding countermeasures. In this study, Pittsburgh Sleep Quality Index was used to form a questionnaire combined with sleep related influencing factors. Through the form of questionnaire, we investigated the sleep quality of sales staff in real estate enterprises, processed and analyzed the collected data, and found that the time to fall asleep, sleep time, sleep efficiency, sleep disorder, daytime dysfunction, sleep disturbance, sleep environment Intimacy has a very significant positive correlation with sleep quality, and sleep efficiency, work pressure and sleep quality have a very significant positive correlation. This paper puts forward some reasonable improvement strategies on improving sleep quality. For enterprises, it is suggested that employees can be provided with training on stress adaptability and humanistic welfare of psychological support and consultation; For employees themselves, it is suggested to improve their sleeping environment and improve their quality of life and health through appropriate exercise; If you need professional help, you can also improve your treatment through Chinese and western medicine. The improvement of sleep quality of sales staff in real estate enterprises can further improve the vitality and production performance of enterprise organizations.