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Yu, H., & Cui, S. (2023). Re-Exploration of Inner Mongolia’s Yellow River Historical Culture under the Perspective of Northern Frontier Cultural Brand Building. Frontiers, No. 5, 51-62.

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• TITLE: Research on the International Communication Capability and External Discourse System Construction of the Northern Frontier Culture

  AUTHORS: Lei Yang, Shuangshuang Shi

  KEYWORDS: Northern Frontier Culture, International Dissemination, External Discourse System, Translation Strategies, Cross-Cultural Communication

  JOURNAL NAME: Open Journal of Social Sciences, Vol.13 No.5, May 27, 2025

  ABSTRACT: This paper aims to explore the international dissemination capability of the Northern Frontier culture in Inner Mongolia Autonomous Region and the construction of its external discourse system. Employing the methods such as literature review and empirical analysis, this paper deeply delves into the unique connotations of the Northern Frontier culture, analyzes its current situation and challenges in international communication, and proposes corresponding translation strategies and dissemination paths. The research results indicate that the Northern Frontier culture, as an important component of Chinese culture, possesses rich cultural symbols and profound historical heritage. However, its international dissemination capability still needs improvement. Based on cross-cultural communication theories and translation theories, this paper proposes tailored translation strategies for the Northern Frontier culture and by combining with empirical cases it discusses how new media technologies and digital means can enhance the international influence of the Northern Frontier culture.