TITLE:
Digital Empowerment of Intangible Cultural Heritage in the Yellow River Basin: Research on Foreign Publicity Strategies—Taking the “AR Comics” Wushu Second Classroom of Qilu Normal University as an Example
AUTHORS:
Na Zhang
KEYWORDS:
Yellow River Basin, Intangible Cultural Heritage, Digital Empowerment, Foreign Publicity Strategies, AR Comics, Wushu Second Classroom, New Liberal Arts, Curriculum Ideology and Politics
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.5,
May
21,
2025
ABSTRACT: This paper focuses on the research of digital empowerment of intangible cultural heritage in the Yellow River Basin, aiming to explore innovative foreign publicity strategies. Taking the “AR Comics” Wushu second classroom of Qilu Normal University as an example, it combines new liberal arts concepts, interdisciplinary research, digital technology, and curriculum ideology and politics. By doing so, it endeavors to enhance the publicity effect of intangible cultural heritage, promote the inheritance and development of Wushu culture, and strengthen national pride and cultural confidence.