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Bamidele, R., Adeolu, O., & Chukwuemeka, E. (2023). Cultural Adaptation and Consumer Trust in Emerging Markets: Lessons from Guinea. Journal of Marketing in Emerging Economies, 8, 120-135.

has been cited by the following article:

• TITLE: Navigating Foreign Direct Investment (FDI) Challenges: A Strategic Framework for Chinese Enterprises in Guinea

  AUTHORS: Xiying Hu, Mamadou Mara

  KEYWORDS: Foreign Direct Investment (FDI), Chinese Enterprises, Guinea, Market Entry Strategies Local Partnerships

  JOURNAL NAME: Open Journal of Business and Management, Vol.13 No.3, May 14, 2025

  ABSTRACT: This research investigates the challenges and opportunities faced by Chinese enterprises, particularly Angel Yeast, in entering the Guinean market. By examining key barriers in regulatory, infrastructural, socio-cultural, and environmental contexts, this study identifies factors that affect Foreign Direct Investment (FDI) success. It proposes a strategic framework for market entry that emphasizes regulatory reforms, infrastructural development, cultural sensitivity, and sustainable practices. The research integrates theoretical models with empirical data gathered through interviews with industry professionals and government reports, offering valuable insights for Chinese companies seeking long-term success in Guinea.