TITLE:
Preferences of Overseas Filipino Workers (OFWs) for a Residential Property: A Conjoint Analysis
AUTHORS:
Marie Joy S. Magsino, Joel B. Tan
KEYWORDS:
Business, Residential Property, Overseas Filipino Worker, Conjoint Analysis, Qatar, Philippines
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.3,
May
14,
2025
ABSTRACT: The primary aim of this study is to determine the preferences of Overseas Filipino Workers (OFWs) in Qatar for residential property. A quantitative non-experimental research design utilizing conjoint analysis was employed in the study. A total of two hundred (200) working Overseas Filipino Workers (OFWs) participated in the investigation, selected through a stratified random approach. Results revealed that the location of a residential property is the most significant attribute. At the same time, size or area is the least significant attribute that is being considered by the respondents as depicted in the individual and aggregate model. Further, the most preferred attribute combination for a residential property for Overseas Filipino Workers (OFWs) is a single-detached dwelling near a school in a mixed-use environment with an area of 201 to 500 square meters and a price range of 1.9 million to 3.0 million. On the other hand, the least preferred attribute combination is a condominium unit in proximity to a workplace situated in a mixed-use environment with an area of 100 - 200 square meters and a price range of 4.1 million to 6.0 million.