TITLE:
Forms of Provision of Housing for the Elderly
AUTHORS:
Amanda Fonseca Oliveira, João Fernando Pires Meyer
KEYWORDS:
Elderly, Housing, Real Estate, Well-Being
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.4,
April
30,
2025
ABSTRACT: In view of the growing demographic transition in Brazil, marked by the increase in elderly people and the scarcity of adequate housing options in the real estate market, the article addresses and classifies the modalities of housing provision for the elderly. Using marketing concepts, it discusses the needs and desires in relation to housing projects, covers international and Brazilian approaches, and highlights the lack of research in the Brazilian context. Adopting the concepts of the “4P’s” (product, price, promotion and place), adapted to the universe of housing for the elderly, the project’s characteristics, economic accessibility, communication and user involvement, and potential locations for implementation are addressed. The analysis extends to the provision of housing, considering the well-being of the elderly achieved when basic needs are met, providing a full life experience. The real estate market can offer different forms of housing for the elderly, highlighting the importance of stakeholder engagement to meet the demands and desires of this group.