TITLE:
Creating Music for Shorts Videos as a Transition to a New Modern Art Form
AUTHORS:
Belikova Viktoriia
KEYWORDS:
TikTok, YouTube Shorts, Instagram Reels
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.4,
April
30,
2025
ABSTRACT: The article is devoted to the study of the phenomenon of creating music for short video clips (Shorts) as a new and significant direction in contemporary art. In the era of digital technologies and the rapid development of social networks such as TikTok, YouTube Shorts, and Instagram Reels, music has become an integral part of successful content. It not only accompanies videos but also defines their mood, rhythm, and virality. The article provides a detailed analysis of how the Shorts format influences compositional decisions, the creation of memorable musical “hooks,” and the role of music in increasing audience engagement. Special attention is given to the technical aspects of creating music for Shorts, including optimizing sound for mobile devices and using simple melodies and rhythms. The article explores how the accessibility of tools and platforms for music creation contributes to the democratization of musical creativity, opening doors for new talents. The article also examines the impact of music for Shorts on the music industry as a whole. The success of music in Shorts can lead to the revival of old hits and the popularization of new genres. In conclusion, the creation of music for Shorts is considered an independent art form that requires composers to possess not only musical knowledge and skills but also an understanding of the digital environment, user psychology, and social media trends. In the future, we can expect further development of this direction, the emergence of new techniques and tools, and the integration of music for Shorts into other forms of art.