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R. H. Bartholmé and T. C. Melewar, “Remodelling the Corporate Visual Identity Construct: A Reference to the Sensory and Auditory Dimension,” Corporate Communications: An International Journal, Vol. 16, No. 1, 2011, pp. 53-64.

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• TITLE: Improving High-Tech Product Development through Communication Audits

  AUTHORS: Mirja Vaananen, Pekka Belt, Janne Harkonen, Matti Mottonen

  KEYWORDS: Communication; Employee Communication; Internal Communication; Communication Audit Methods; Productivity; Performance

  JOURNAL NAME: Technology and Investment, Vol.3 No.1, February 24, 2012

  ABSTRACT: Functional communication is a necessity to succeed in high technology product development where projects typically are multi-site, multi-cultural, multi-technical, and products are complex. The aim of this study is to clarify what kind of process is suitable for assessing the effectiveness of communication in high-tech product development. Based on the literature analysis, a communication audit process is constructed and tested in five product development projects of different information and communication technology (ICT) companies. Based on test case experiences and analyses, this study proposes a streamlined communication audit process. An outcome of this paper is a streamlined communi-cation audit process that provides benefits for companies, but does not burden the organisation unnecessarily. Man-agers of high-tech companies can utilise the developed process for enhancing communication in their product devel-opment.