TITLE:
Research on the Construction and Countermeasures of the Qilu Poetry Road Cultural Belt from the Perspective of Cultural and Tourism Integration
AUTHORS:
Meng Yan
KEYWORDS:
Integration of Culture and Tourism, Qilu Poetry Road Cultural Belt, Construction Countermeasures
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.15 No.4,
April
22,
2025
ABSTRACT: Against the backdrop of the integration of culture and tourism in the contemporary era, the construction of the Qilu Poetry Road Cultural Belt has become an important measure to promote regional cultural inheritance and economic development. This paper delves deeply into the theoretical foundation, value system, potential assessment, construction status quo, and existing problems of the Qilu Poetry Road Cultural Belt from the perspective of cultural and tourism integration. Moreover, it puts forward innovative strategies and safeguard mechanisms in a targeted manner. The aim is to provide theoretical support and practical guidance for the sustainable development of the Qilu Poetry Road Cultural Belt, promote the in-depth integration of culture and tourism in the Qilu region, and achieve a win-win situation of cultural prosperity and economic growth.