TITLE:
Feminist Perspectives in Multi-Modal Discourse Analysis: The Case of the Barbie Film Poster
AUTHORS:
Lulu Chen
KEYWORDS:
Visual Grammar, Barbie, Feminism
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.4,
April
10,
2025
ABSTRACT: Movie posters are designed to be short, clear, and attention-grabbing, with visual elements like movie scenes taking precedence. The meaning of a poster is conveyed primarily through these visuals. This analysis of the Barbie poster aims to understand the rationale behind its design elements. The study concludes that the Barbie movie poster uses visual elements to emphasize Barbie as the central, empowered figure, aligning with the film’s feminist themes. The strategic use of color, positioning, and interaction reinforces the redefinition of traditional gender roles, presenting Barbie as a multifaceted, autonomous character.