TITLE:
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
AUTHORS:
Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara
KEYWORDS:
Entrepreneurial Marketing, SME, Marketing, Entrepreneurship
JOURNAL NAME:
Journal of Service Science and Management,
Vol.18 No.2,
March
27,
2025
ABSTRACT: Background: SME performance is significantly impacted by challenges such as resource constraints, market volatility, and evolving customer demands. Entrepreneurial marketing (EM) combines entrepreneurial behaviors with marketing principles to drive the performance of SMEs, addressing these issues and promoting sustainable growth in the competitive market. Objective: This study investigates the impact of entrepreneurial marketing dimensions on the performance of small and medium-sized enterprises (SMEs). Method: This study uses a systematic literature review to analyze academic articles to understand the impact of entrepreneurial marketing dimensions on the performance of SMEs. Results and Discussion: This research reveals that seven entrepreneurial marketing dimensions significantly enhance firm performance, with their interdependence amplifying their collective impact. Originality/Value: This paper offers valuable insights for SMEs to strategically utilize entrepreneurial marketing dimensions for competitive advantage and sustained growth through a comprehensive analysis of existing research. Research Implication: This study contributes to SMEs of Bangladesh by integrating entrepreneurial marketing dimensions into a cohesive framework, emphasizing their practical application in improving SME performance. It also suggests the need for empirical studies examining these dimensions in diverse contexts.