TITLE:
Exploring the Role of Supply and Marketing Cooperatives (SMCs) in Advancing the Modernization of Agricultural Product Distribution in the New Era: Insights from China’s Experience
AUTHORS:
Longlong Duan, Zixuan Li, Jing Yao, Chenglong Wu
KEYWORDS:
Supply and Marketing Cooperatives, Modernization of Agricultural Product Circulation System, Circulation Model
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.15 No.3,
March
10,
2025
ABSTRACT: Against the backdrop of advancing the reform of supply and marketing cooperatives in the new era, their distribution functions have unique value in solving the problem of smallholder farmers connecting with the large market and promoting the modernization of the agricultural product distribution system. This study adopts methods such as field surveys and on-site interviews to conduct in-depth analysis of cases from multiple locations, classifying and summarizing typical practical models of supply and marketing cooperatives in the new era that promote the modernization of the agricultural product distribution system. It also compares and analyzes the “Three Rivers Diversion” model, the “Sunflower” model, the “Barbell” model, and the “Ternary Symbiosis” model from three dimensions: the level of efficiency in agricultural product distribution, organizational and operational methods, and related facilities and technologies. The aim is to provide empirical references and reform insights for effective paths to promote the modernization of the agricultural product distribution system by supply and marketing cooperatives in the new era.