TITLE:
Exploring the Impact of Online Marketing Content on College Students’ Values
AUTHORS:
Yan Shen
KEYWORDS:
Selection of Online Media and Cultural Content, Online Marketing Accounts, College Students’ Values
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.3,
March
5,
2025
ABSTRACT: With the rapid development of Internet technology, the selection of content in online media culture has profoundly influenced the formation of college students' values. As an important channel for information dissemination, the content of online marketing can significantly impact college students' ways of thinking, habits of thought, and value concepts. Therefore, it is essential to pay more attention to the selection of content in Internet media culture, guiding students to establish correct values. By adopting rational thinking, students should critically evaluate the content conveyed by online marketing, recognize the mainstream social ideology, and consolidate and promote a healthy online media ecosystem.