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Babatunde, S.O., Odejide, O.A., Edunjobi, T.E. and Ogundipe, D.O. (2024) The Role of AI in Marketing Personalization: A Theoretical Exploration of Consumer Engagement Strategies. International Journal of Management & Entrepreneurship Research, 6, 936-949.
https://doi.org/10.51594/ijmer.v6i3.964

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