TITLE:
Research on the International Communication of Chinese Culture —A Case Study of the “Chinese Bridge” Online Programs
AUTHORS:
Jiaping Wang, Xindi Bao
KEYWORDS:
Chinese Culture, International Communication, “Chinese Bridge” Online Program, “5W” Model
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.2,
February
21,
2025
ABSTRACT: Taking the “Chinese Bridge” Online Programs as an example, this paper investigates and summarizes the current situation of international communication of Chinese culture, and uses Lasswell’s “5W” Model to analyze the “Chinese Bridge” Online Programs sponsored by colleges and universities in Zhejiang Province in 2020 and 2021 from the following five aspects: communicator, communication target, communication content, communication mode and communication effect. Based on the above information, this paper provides an in-depth analysis of some problems existing in the international communication of Chinese culture and puts forward corresponding countermeasures.