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A. Jain and V. Mahajan, “Evaluating the Competitive Environment in Retailing Using the Multiplicative Competitive Interactive Model,” In: J. Sheth, Ed., Research in Marketing, JAI Press, Greenwich, Vol. 2, 1979, pp. 217- 235.

has been cited by the following article:

• TITLE: Modeling Customer Reactions to Congestion in Competitive Service Facilities

  AUTHORS: Mohammad Saidi-Mehrabad, Ebrahim Teimory, Ali Pahlavani

  KEYWORDS: Competitive Planning Models, Customers’ Choice Behavior, Congestion, Waiting Time

  JOURNAL NAME: Journal of Service Science and Management, Vol.3 No.2, June 29, 2010

  ABSTRACT: This paper reviews classic approaches for modeling customers’ choice behavior in competitive facility planning problems. They are either deterministic or probabilistic and work by a utility function based on some factors whether customer-independent or dependent. This paper focuses especially on congestion, the most important factor in customer to service or fixed-server systems. Various behaviors which customers may divulge when they face with a congested facility are extensively studied. We also define a new congestion-sensitivity reaction which has not been considered in the literature. Relevant modeling approaches are proposed to formulate customers-sensitivity to congestion. An illustrative example is also given to analyze and compare the proposed approaches.