TITLE:
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education
AUTHORS:
Sicheng Lai, Boxiang Zhuang
KEYWORDS:
Marketing Aesthetics, Contemporary Aesthetics Education, Aesthetic Instruction
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.2,
February
18,
2025
ABSTRACT: Aesthetic education is an educational approach that aims to cultivate people’s aesthetic abilities. It intends to enable students to better experience, enjoy, and create beauty by enhancing their understanding and perception of beauty. In recent years, with the intensification of market competition, enterprises have been constantly delving deeper into the market to find effective marketing methods. As an emerging discipline, marketing aesthetics is becoming an essential factor in enterprise competition. This paper will focus on how to apply marketing aesthetics to education to promote people’s aesthetic abilities.