TITLE:
Design and Implementation of a CRM System Based on Email Services
AUTHORS:
Mingyuan Zhu
KEYWORDS:
Email Mining, Customer Relationship Management, Lead Management, Customer Dynamics, Email Archiving
JOURNAL NAME:
Journal of Computer and Communications,
Vol.13 No.2,
February
11,
2025
ABSTRACT: To address the current situation where many small enterprises lack efficient management of customer data, this paper proposes a design and implementation plan of a customer relationship management (CRM) system based on email service. It aims to solve the problems of data dispersion, untimely update and information redundancy in customer management of small and medium-sized enterprises. The system includes four core functional modules: historical email analysis, lead pool management, customer management and email archiving. Through email mining and web crawler technology, the system can extract potential customer information from historical emails and enrich lead data; the lead pool management module supports lead information maintenance, status tracking and conversion of high-value leads; the customer management module realizes the maintenance and dynamic tracking of customer information; the email management module provides the archiving of emails and attachments and the structured storage of basic email information. The system provides automated and intelligent customer information management, improves the work efficiency of sales staff, and provides an efficient customer relationship management solution for enterprises.