TITLE:
AI-Driven Journalism in Türkiye: A Case Study of Habertürk
AUTHORS:
Ayşe Fulya Şen
KEYWORDS:
AI-Driven Journalism, Editorial İndependence, Content Diversity, SEO Optimization, Digital News Platforms, Automation, Habertürk
JOURNAL NAME:
Advances in Applied Sociology,
Vol.14 No.12,
December
27,
2024
ABSTRACT: This study examines the role of artificial intelligence (AI) in shaping content strategies and editorial practices on Habertürk, a leading digital news platform in Türkiye. Using data collected from 53 headlines on December 21, 2024, the study categorizes news into six thematic groups and evaluates the balance between AI-driven and editor-curated content. The findings reveal that while AI enhances operational efficiency through SEO optimization and personalized recommendations, it disproportionately prioritizes high-engagement topics like Politics and Sports, which account for over 60% of the total headlines. Conversely, underrepresented categories such as Local Stories and Human Interest benefit from editorial oversight, emphasizing the critical role of human intervention in maintaining thematic diversity. The study underscores the need for ethical frameworks, algorithmic transparency, and a balanced integration of AI with editorial practices to ensure inclusivity and uphold journalistic integrity.