TITLE:
Research on the Internationalization Process of Chinese Hotel Management Groups—Taking Jinjiang Hotel Group as an Example
AUTHORS:
Jingwen Song, Keman Ding, Ruijie Cheng, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan
KEYWORDS:
Jinjiang Group, Internationalization, Development, Inspiration
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.1,
December
17,
2024
ABSTRACT: After China’s reform and opening up, the quality of life of the people has been increasing, and the tourism industry has developed faster and faster. So far, after more than 20 years of unremitting development, Chinese local hotels have begun to take shape. Currently, numerous international hotel brands have entered the Chinese market, intensifying competition within the domestic hotel industry. It is of great significance for Chinese hotel groups to seize market opportunities and adjust their development models according to their actual conditions to create international brands and enter the international market. This paper examines the internationalization process of Chinese hotel management groups using Jinjiang Hotel Group as a case study, aiming to offer practical recommendations for industry growth and development.