TITLE:
IEC Materials as Tools to Induce Climate Action as Perceived by Coastal Communities in Zambales, Philippines
AUTHORS:
Roann P. Alberto, Anastacia S. Mendoza, Annie Melinda Paz-Alberto
KEYWORDS:
Perception, Coastal Communities, IEC Materials, IEC Materials Attributes, Climate Change Adaptation Strategies, Climate Action, Coastal Municipalities
JOURNAL NAME:
American Journal of Climate Change,
Vol.13 No.4,
December
4,
2024
ABSTRACT: IEC materials promote climate action and affect community behavior. The purpose of the study was to find out how local communities perceived about IEC materials on community-based adaptation techniques and ecosystem-based approaches to combating climate change. It also examined the relationship be-tween respondents’ sociodemographic characteristics and the IEC materials’ attributes. Forty-two (42) coastal barangays in Zambales yielded 640 responses using survey questionnaires. Data analysis included frequency, percentage, and correlation. IEC materials were effective in comprehension, relevance, content, visual appeal, acceptance, and impact. Respondents were able to swiftly understand simple statements concerning climate change. Respondents were significantly impacted by attractiveness, visually appealing and recognizable images about adaptation and mitigation strategies for climate change. Municipalities were associated with practically all IEC material attributes. Education and respondent type influenced some IEC material characteristics. Coastal municipalities had different views on IEC material attributes. Because of IEC materials’ effectiveness, coastal communities are more inspired and motivated to take climate action. IEC materials give local populations useful knowledge about climate change that they may apply even in the absence of formal education.