TITLE:
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals
AUTHORS:
Yingyan Mo, Qiliang Mai
KEYWORDS:
New Energy Vehicle Product, Sustainable Development Goals, Consumer, Purchase Intention
JOURNAL NAME:
Open Access Library Journal,
Vol.11 No.11,
November
26,
2024
ABSTRACT: In this green and sustainable society, there exists a common goal among the people of the entire country: China’s carbon dioxide emissions are set to peak before 2030, with carbon neutrality aimed by 2060. These objectives signify a transformation in China’s economic and social development towards a greener, more environmentally protective, and low-carbon future, necessitating substantial efforts. Green and environmentally friendly electric vehicles are poised to become the primary drivers of low-carbon development within the transportation sector. Within the context of sustainable development goals, this paper examines the impact of new energy vehicle product functions on consumers’ purchase intentions. The study employs a survey questionnaire method, utilizing consumers’ preferences for various functions of new energy vehicles as independent variables and purchase intention as the dependent variable. The results indicate that driving range, charging convenience, intelligent driving assistance systems, safety features, and other functions significantly influence consumers’ purchase intentions. Additionally, consumers’ awareness of environmental protection and social responsibility also plays a role in shaping their purchase intentions. The study suggests that new energy vehicle enterprises should focus on the development and design of product functions, enhance product performance, cater to the diverse needs of consumers, and promote environmental awareness through public education, thereby facilitating the adoption and application of new energy vehicles. This approach is conducive to achieving sustainable development goals.