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Naz, S., Haider, S. A., Khan, S., Nisar, Q. A., & Tehseen, S. (2023). Augmenting Hotel Performance in Malaysia through Big Data Analytics Capability and Artificial Intelligence Capability. Journal of Hospitality and Tourism Insights, 7, 2055-2080.
https://doi.org/10.1108/jhti-01-2023-0017

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