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Jiang, K. Y., & Wang, J. Y. (2021). The Construction and Multi-Modal Analysis of the National Image in the Documentary China in the Tea World. Comparative Study of Cultural Innovation, No. 36, 57-60.

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• TITLE: A Multi-Modal Discourse Analysis of CPC’s International Publicity from the Perspective of Visual Grammar

  AUTHORS: Yizheng Liang, Xinping Jiao

  KEYWORDS: Multi-Modal Discourse Analysis, Visual Grammar, Image Construction

  JOURNAL NAME: Open Journal of Social Sciences, Vol.12 No.10, October 31, 2024

  ABSTRACT: International Publicity contains a variety of modal symbols including text, pictures and sound, and their meanings are expressive. It is conducive for the Communist Party of China to use international publicity to exhibit its images so as to build a good international public opinion environment for China. Based on the theory of visual grammar, this paper uses NVIVO software to analyse the Communist Party of China’s international publicity, focusing on the compositional, interactive and representational meanings of picture symbols in the video. It is found that CPC constructs the international image at life’s full flowering through multi-modal symbols.