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Aaker, D. A. (1991). Managing Brand Equity. Capitalizing on the Value of a Brand Name. The Free Press.

has been cited by the following article:

• TITLE: Theory of Quality: Meta-Synthesis and Theory Construction

  AUTHORS: Chor-Beng Anthony Liew

  KEYWORDS: Quality, Quality Management, Quality Measure, Quality Theory, Theory Construction

  JOURNAL NAME: Open Journal of Social Sciences, Vol.12 No.10, October 30, 2024

  ABSTRACT: This paper attempts a theory construction on quality and quality management via meta-synthesis. Meta-synthesis research method is the qualitative counter part of meta-analysis. It synthesizes past qualitative components of other research studies to form a theory. This theory explicates and amalgamates the various quality perspectives and relates the quality construct to the overall theme of value creation. This paper contributes to the quality literature forming a basis of reference and development of quality management.