TITLE:
Understanding the Adoption of Additive Manufacturing in Construction: A Sociological Perspective through a Revised TAM Model
AUTHORS:
Gamal El Ballat
KEYWORDS:
Professional Identity, Organizational Change, Resistance to Change, Technology Acceptance, Sociology of Innovation
JOURNAL NAME:
Advances in Applied Sociology,
Vol.14 No.10,
September
30,
2024
ABSTRACT: This article examines the adoption of additive manufacturing, or 3D printing, in the construction sector, with a focus on the sociological resistance to this innovation. Despite the clear advantages of this technology, including reduced costs and construction time, its large-scale deployment remains limited, mainly due to reluctance from entrepreneurs. The study adopts a sociological perspective to analyze the relationship between technology and professional identity, drawing on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). This study proposes a revised version of the Technology Acceptance Model (TAM), which integrates professional identity as a key factor in technology adoption. The model also incorporates additional variables such as contextual organizational factors, organizational support, and professional social networks, to provide a deeper analysis of the barriers to the adoption of 3D printing in this sector.